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Advanced Diploma in Sport Management

Humber College’s Sport Management advanced diploma program prepares you to manage the business of sport.

Quick Facts

Full-time Duration: 3 years
Starting in: September 2020
Tuition Fee: CAD 7,496 per semester
Location: North Campus (Toronto, Canada)

You will develop a thorough knowledge of the structure and functionality of the Canadian sport industry including specific responsibilities and governance structure of organizations; rules and regulations governing sport; coaching standards; tournament hosting and scheduling; and sport sponsorship development. You will also learn the practical, organizational, business, human resources and administrative skills needed to pursue a career in the industry.

A three-day leadership camp at the OELC (Ontario Educational Leadership Centre) helps build communication and leadership skills while guest speakers, practical training and field trips provide added benefits in preparing you for the workplace.

Courses are designed with industry collaboration, ensuring the program is current and relevant. You will learn from full-time professors, managers and directors of sport organizations. Classes are diverse and include guest speakers from organizations such as Maple Leafs Sports & Entertainment, Tennis Canada, the Ontario Basketball Association and various games organizing committees. The program also includes field trips and practical training.

Courses include:

  • The Leadership Experience
  • Recreation and Sport
  • Programmings
  • Sociology of Sport
  • Introduction to Sport Management
  • Sport Psychology
  • College Reading and Writing Skills

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Graduates of the Humber College’s Sport Management advanced diploma program can gain positions with a variety of sport institutions such as amateur or professional sports teams and organizations, community sport and recreation agencies, sport governing bodies, sport event management organizations, intercollegiate athletics, private facilities, and within the sporting goods industry.

Potential jobs include:

  • Sport event and marketing co-ordinator
  • Sponsorship co-ordinator
  • Program manager/co-ordinator
  • Coaching development co-ordinator
  • Ticket sales controller/supervisor
  • Account executive
  • Fan experience co-ordinator
  • Facility, campus recreation or varsity manager

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