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Bachelor of Commerce – Marketing

Humber College’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.

Quick Facts

 
Full-time Duration: 4 years
Starting in: September 2020
Tuition Fee: CAD 8,710 per semester
Location: Lakeshore Campus (Toronto, Canada)

The Humber College’s Bachelor of Commerce – Marketing degree program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.

You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum based on current trends, technologies and methodologies, brings real world challenges into the classroom.

By graduation, you’ll have developed a wide range of marketable skills, including:

  • creating a strategic marketing plan
  • conducting a product analysis
  • using social media and advertising for product promotion
  • using databases to create consumer relationships.

Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.

Courses included:

  • Business Information Systems
  • Microeconomics
  • Marketing
  • e-Commerce
  • Consumer Behaviour
  • Marketing Analytics

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Career

Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success.

Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports.

You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.

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