Description

Bachelor of Public Relations

Humber College’s Bachelor of Public Relations degree program will prepare you for all aspects of public relations in a variety of sectors including agency, corporate, consumer, government and nonprofit.

Duration

8 semesters

Starting Date

September

Tuition Fee

CAD 20,567 per year

Location

Toronto, Canada

About the Course

You will learn how to plan, manage, and implement a full spectrum of public relations initiatives including social and digital media management, marketing communications, media relations, investor and government relations, international PR, and corporate philanthropy.

Anchored in theoretical and real-life examples, this program features skill-based courses in topics such as planning, consulting, research, measurement, writing, social and digital media, presentation skills and public speaking, project management, and proposal development.

All of our professors are experienced PR professionals who bring their day-to-day experiences and projects into the classroom, offering students a glimpse into communications trends and issues. Industry guest speakers provide further insight into various PR settings and issues.

Additionally, students will have access to networking, mentoring, and career and professional development from the Canadian Public Relations Society and the International Association of Business Communicators.

Courses Included

Communications: Theories and Models
Social and Digital Media
Communications Theories and Models
Writing Lab: PR Writing
Business Fundamentals
Quantitative Research Methods

Career

Public relations (PR) uses strategic communication to help a business succeed by managing the relationships with its many stakeholders. PR can include working with media, writing news releases and blog posts, and organizing events. Your degree in public relations enables you to work in all sectors and industries because the skills you develop are both transferable and in demand.

The Humber College’s Bachelor of Public Relations degree program is widely recognized and respected by the industry. It will give you the skills you need to succeed in the full breadth of the profession which includes specialist roles such as social media strategist, community relations manager, change management consultant, public relations consultant, fundraiser – and many more.