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Graduate Cert. in Marketing Management

The Marketing Management graduate certificate program from Humber College is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including branding, product development, advertising, distribution, sales, integrated marketing communications, planning, budgeting and strategy.

Quick Facts

 
Full-time Duration: 1 year
Starting in: January 2021
Tuition Fee: CAD 17,027 per year
Location: Lakeshore Campus (Toronto, Canada)

In the Marketing Management graduate certificate program from Humber College, you will receive advanced training in a number of transferable skills that employers are looking for in their new hires, including creative problem solving, communications, decision-making, goal-setting and time management. With a highly practical focus, you will learn from a combination of real-world case studies and cutting-edge marketing techniques.

Very attractive offer as the programs will offer work placement

Gain hands-on industry experience with a 160-hour (minimum) work placement. Here you will have the opportunity to apply what you have learned in the classroom in a real-world business environment.

With our support, you will find your placement at any number of leading marketing or advertising firms, or directly within the marketing departments of local, national or international brands. Placements can be completed on a part-time basis throughout the academic year or full time once your classes are complete.

Courses Included:

  • Managerial Finance
  • Computer Business Applications
  • Fundamentals of Marketing
  • Professional Selling
  • Business and Marketing Research
  • Career Development

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What our students say

As a Humber student, I benefit from the strong ties between the institution and the project management industry. Humber brings professionals and students together by hosting events. One of the activities we participated in was a round table where 14 industry professionals came to our campus. Each student had an opportunity to get to know these professionals, ask questions and connect.

Currently, I have been working part-time as a marketing intern. I have managed to balance studies and work, and it has been a great personal and professional experience as well. Toronto is one of the biggest cities in North America with a lot of employment opportunities in various fields.

Pedro Frazillio // São Paulo, Brazil // Project Management, Ontario Graduate Certificate

Career

Marketing is the business discipline that applies to every organization. Marketing management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants and the organization’s goals and objectives.

Hiring companies are diverse, from small start-ups for students with an entrepreneurial spirit to many global agencies and brands. Our graduates work as:

  • account executives
  • media planners and buyers
  • brand managers
  • marketing analysts/researchers
  • sales and marketing coordinators/managers
  • community engagement managers
  • digital media marketers
  • social media managers
  • communications managers

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